(A) Mobile phones (B) Internet (C) Telephones
(D) All of these (E) None of these (Ans : A)
2. Rural Marketing can be more effective if it is arranged through–
(A) melas (B) village fairs (C) door to door campaigns
(D) All of these (E) None of these (Ans : D)
3. The target group for marketing of Educational Loan is–
(A) all customers (B) students (C) Only poor students
(D) students with good academic record (E) All of these (Ans : B)
4. After sales Service is not the job of–
(A) Marketing staff (B) Sales persons (C) Directors of the Company
(D) Employees of the company (E) All the above are false (Ans : A)
5. The Target Group for a Car Loan is–
(A) all auto drivers (B) all auto dealers (C) all car owners
(D) any Individual needing a car (E) All of these (Ans : D)
6. Market Segmentation can be resorted to by means of–
(A) segmenting by age (B) segmenting by income (C) segmenting geographically
(D) All of these (E) None of these (Ans : D)
7. The Target Group for Savings Deposit Accounts is–
(A) Newborn babies (B) students (C) parents
(D) businessman (E) All of the above (Ans : C)
8. Market Segmentation is useful for–
(A) Preferential marketing (B) Targeting existing clients
(C) Identifying prospects (D) Knowing customers’ tastes
(E) All of the above (Ans : E)
9. Which of the following is an operating system?
(A) Android (B) Linus (C) QNX
(D) Windows Vista (E) All of the above (Ans : E)
10. 3G stands for–
(A) Third Generation (B) Trillion Gigabyte (C) Tenth Girdle
(D) Triple Generation (E) Third Game (Ans : A)
11. Which of the following terms is related to Internet connectivity ?
(A) IP (B) TCP (C) Gopher (D) Both A and B (E) None of these (Ans : D)
12. Which of the following is related to Internet ?
(A) WWW (B) CPU (C) RAM (D) Bus (E) Port (Ans : A)
13. A computer system includes–
(A) hardware (B) software (C) peripheral devices
(D) All of these (E) None of these (Ans : D)
14. The term ......... refers to any computer component that is required to perform work.
(A) bootstrap (B) kernel (C) resource
(D) source code (E) None of these (Ans : C)
15. The term ........ refers to data storage systems that make it possible for a computer or electronic device to store and retrieve data.
(A) retrieval technology (B) input technology (C) output technology
(D) storage technology (E) None of these (Ans : D)
16. Secondary storage–
(A) does not require constant power (B) does not use magnetic media
(C) consists of four main types of devices (D) does not store information for later retrieval
(E) None of these (Ans : A)
17. Marketing of services is known as–
(A) Transaction marketing (B) Door-to-door marketing (C) Relationship marketing
(D) Internal marketing (E) None of these (Ans : C)
18. ‘Referrals’ means–
(A) Reference books (B) Leads provided by operation staff (C) Sales persons
(D) Front-office staff (E) Management (Ans : B)
19. ‘Conversion’ in sales language means–
(A) converting a buyer into a seller (B) converting a seller into a buyer
(C) converting a prospect into a client (D) All of these
(E) None of these (Ans : D)
20. Bank marketing is same as–
(A) Transaction marketing (B) Service marketing (C) Indoor marketing
(D) All of these (E) None of these (Ans : B)
21. Market Share means–
(A) Share market (B) Share prices (C) IPOs
(D) Scope for marketing (E) Share of business among peers (Ans : E)
22. A DSA (Direct Selling Agent) is one–
(A) Who sells through the Internet (B) Who sells direct to the client
(C) Who works on the bank counters (D) Who works in back office set up
(E) None of these (Ans : D)
23. Innovation means–
(A) Inspiration (B) Enthusiasm (C) Compensation
(D) Creativity (E) All of these (Ans : D)
24. A ‘Lead’ in marketing jargon, means–
(A) a metal (B) a leash (C) a likely consumer (D) a team leader (E) None of these (Ans : C)
25. Effective communication is–
(A) not required if demand exceeds supply (B) a sine-qua-non for marketing
(C) good vocabulary (D) All of these (E) None of these (Ans : B)
26. Market Research is required for–
(A) deciding sales volume (B) deciding production levels
(C) deciding marketing strategies (D) deciding sales team numbers
(E) All of these (Ans : C)
27. Market segmentation means–
(A) dividing the sales team into small groups (B) dividing the marketing process into small steps
(C) dividing the territory into small areas (D) dividing the target groups into homogeneous groups
(E) All of these (Ans : E)
28. Market segmentation is required–
(A) for avoiding cold calls (B) to increase production
(C) for territory allocation (D) for focused marketing
(E) for increasing profits (Ans : D)
29. The name that the user gives to a document is referred to as–
(A) document-name (B) file-name (C) name-given
(D) document-identity (E) None of these (Ans : B)
30. A hard copy of a document is–
(A) printed on the printer (B) stored on a floppy (C) stored on a CD
(D) stored in the hard disk (E) None of these (Ans : A)
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